A FLAGSHIP STORE I CREATED IN MY VISUAL MERCHANDISING COURSE


When I made this project in college, I knew I was drawn to his brand. I love his aesthetic - the complex collections, the stunning motifs and bold colors, the human inspired designs.
Every image is perfectly curated.

What is now becoming increasingly obvious to me is my fascination runs much deeper than the surface level admiration of his aesthetic.
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His brand is not built on clothing - its clothing built on stories. Its deeply personal and universally true.















Ally Figenskau
Marketing | Fashion Merchandising
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SOUTHWEST FLORIDA
A Bit About Me
Welcome to my corner of the internet.
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Lets first start by acknowledging the true irony here: the esteemed marketing graduate here has no LinkedIn presence. I recognize the absurdity, i do.
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But to me.. so much of today's world is about consumption. Looking at the newest AI, whats trending on [fill in the blank], scrolling through you name it. It’s ever-evolving. And I am a human - so admittedly i fall into the trap of overconsumption, of comparison, of feeling like I'm not doing enough.
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And if theres one thing about me, it’s I'm self aware.
And I’m aware that spending my time consuming, scrolling, binging whatever my algorithm delivers to me isn’t conducive to creating.
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So to me, there's marketing.
and then there's the why behind marketing ... the much deeper purpose in how we choose to share our stories.
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What I'm still searching for is the deeper purpose in my story.
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I'll let you know when I've found it
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